Tips for Small and Medium Businesses for Social SEO

It is necessary to demystify some important terms related to social SEObefore we can move ahead to discuss the tips for small and medium businesses forsocial SEO.

SEO: stands for Search Engine Optimization and means the ability to maximize the number of visitors to your website by ensuring that it appears on the first page of the search results given by any search engine, be it Google, Yahoo, or any other 

SERP: stands for Search Engine’s Results Page and means the page mentioned above
Social SEO: this term stands for the concept that links and interaction with the social media play a very important role in enhancing the ranking of a website on search engines. 

Tips for Small and Medium Businesses for Social SEO

1. Optimize your social media profile

In order to enhance your social media profile, you need to provide as much information as possible. This information should in turn be keyword rich. Keywords selected should be either synonyms or actual words related to your business. This will help you enhance your standings in search engine results. To cite an example, the field “category” is important for Facebook searches done on mobile. Make sure you have your business listed under the right category while filling out or editing fundamental information.

2. Optimization of your social media updates and content
Optimization of your social media updates and content can be done by using the relevant keywords in your posts, updates and descriptions on Face book, Twitter, Pinterest, Google+ and other social media accounts. Every search engine should be able to build an association of your business name to the keywords you use to describe your business. For this purpose you need to always mention them in your social media posts.

3. Link building through content sharing
Link Building is to establish a good relationship of your website to other related websites through links. Adding social share buttons to all the content on your blog or website can contribute to increasing the number of your interactions with your target audience.

4. Using Pinterest
Apart from allowing users to create content that is shareable, Pinterest also allows them to built links and improve the keywords that they use to describe their businesses. Google+ has an affinity to high resolution images. Therefore, when you are on Pinterest, you can use high quality images on your website.

5. Get a Google+ account and spent time on it everyday
Google+ is very well liked by its parent, Google. So making a Google+ page for your business will go a long way in enhancing your rankings in the above search engine.

6. Create a Google+ social listing

Research done by Google has revealed that 97% of potential clients conduct an online search for local businesses. To do well in such searches, therefore, it is very important to optimize your Google+ local listing. Therefore, it is necessary to keep your local addresses and contact details up to date.

Conclusion : Paying attention to the above tips will go a long way in enhancing the business reputation and ranking of your website not only in search engine rankings but also among local business communities. An easy way to ascertain your business reputation would be to let your website take a DSA practical test.

Zara Andrew

This article is a guest article written by Zara Andrew. She is from Scotland, UK. She is a reader and guest blogger. She has been writing contents on the web professionally. As an avid reader and blogger, she shares her experience through her articles on Travel, Education, Technology, parenting and many more Health and Fitness. Currently she is working for dsa practical test.